Campus France: 10 years of attractiveness

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During the celebrations of its 10 years, Campus France offers in a publication a look back at the major steps of its action to support the internationalisation of French higher education institution.

Unlike some of the major host countries, France quickly decided to implement a proactive policy of openness throughout the pandemic, a strategy which helped return to the pre-crisis level of attractiveness (80,000 student visas at the end of October 2021, up by 3% compared to the start of the 2019 academic year). This ability to recover relies on strong bases, built over decades, that has seen the number of international students in France increase by 30%.

Over the past ten years, the internationalisation of French higher education has become a strategic asset recognised by all, with 367,000 international students in France today - Frédérique Vidal, Minister for Higher Education, Research and Innovation.

In a new publication, Campus France offers a view of the main steps of this major transformation, in which the Agency has played a central role as a single operator in the service of French attractiveness.

Nouvelle publication : Campus France, 10 ans d'attractivité

Download the Campus France publication: 10 years of attractiveness

Over all continents, Campus France teams provide a decisive contribution to the international action of our country - Jean-Yves Le Drian, Minister of Europe and Foreign Affairs

In addition to the three original missions that marked its birth in 2011 (promoting higher education, managing scholarships, and managing European programmes) Campus France added new ones, with the promotion of research, the deployment of a global communication, and the publication of studies and analyses. “Over ten years, we have acquired a unique know-how and consistency to rise up to the level of other global agencies and place and confirm France among the major host countries”, reminded Béatrice Khaiat, General Director of Campus France.

In 2019, the Agency supervised the deployment of the “Bienvenue en France” strategy. On November 18, the agency will unveil its new global communication campaign, “Rendez-vous en France” (See you in France), designed to answer the need of mobility, a need that accelerated during the pandemic.